WEBER+WEBER – Un/suit your perspective
So much more than appearances: WEBER+WEBER wins star photographer Emilio Tini for a provocative, controversial interpretation of the slow fashion brand. The focus is on two extraordinary personalities, silver-age model Eveline Hall and perfumer Mustafa Moneir.
Emilio Tini's work for brands such as Brunello Cucinelli, Dolce & Gabbana, Gianfranco Ferré and many others is outstanding. The Italian convinces with a clear, unmistakable photo style that turns the personalities in front of his camera into icons. Legendary photographers such as Richard Avedon and Helmut Newton are the inspiration for Tinis, who was born in Umbria and now lives in Milan. He is considered one of the rising stars of international fashion photography. Publications in international magazines such as Vogue Italia, GQ or Les Hommes as well as a broad portfolio as a videographer and artist complete the photographer's impressive CV. His work is that of a universal talent: he publishes illustrated books as well as his photo projects - the Pornromantic series is just one of them.
Emilio Tini is linked to WEBER+WEBER by his long friendship with Christian Weber, they both share a common idea of aesthetics. "We follow each other and have grown and become more successful at the same time, so I'm all the more pleased that he still takes the time and leisure to shoot a campaign for a slow fashion brand from Austria," says Christian Weber, founder and designer at WEBER +WEBER.
For the shoot, which marks the beginning of autumn at WEBER+WEBER, the two creative people brought together an exceptional cast: the silver-age model Eveline Hall is far more than just a face. The German actress, singer and ballet dancer always surprises in an interdisciplinary way. Born in 1945, she is in demand internationally and is now very selective about which orders she still accepts. Her male counterpart, Mustafa Moneir, also has character: as a perfumer, he lives in Switzerland and only returns to his former job as a model for special clients. Because today he has made another passion his livelihood: With his MNR Studio based in Geneva and Cairo, he creates fragrances for hotels, restaurants, brands and artists.
The energy of the two in front of the camera is palpable: Eveline and Mustafa interact naturally, implementing Emilio Tini's strong visual ideas with emotional depth. A decisive factor, especially with the Pietá pose, towards which the arc of suspense of the shooting is working.
In the campaign video, both protagonists open up and make their connection to WEBER+WEBER clear with personal statements.